Social Design | IIT-KILA Summer School Branding
Canalpy (CanAlleppey) is a social awareness campaign spearheaded by the Finance Minister of Kerala, Dr. T. Thomas Isaac, to motivate the citizens of Alleppey to reclaim the canals of their town. With the tagline of "Canals are not drains", it strives to clean, sustain and inspire the people to take care of their surroundings and make a difference to society!