Food Trip is a fusion casual dining resto-cafe, that launched in Bangalore, India. The concept allows people to experience flavors from around the world at prices affordable for everybody. Food Trip ensures that every bite of its food takes you to exciting palces like the busy streets of New York, the cherry blossom-strewn foothills of Mt. Fuji, the floating markets of Bangkok or the dustry mustard fields of Punjab. The interior reflects fun and travel!
Food Trip is a fusion casual dining resto-cafe, that launched in Bangalore, India in 2014. The Diner would experience flavours from around the world at affordable prices in a hip, travel themed setting.
The restaurant was built narrative-first. The Founders stumbled upon a top secret portal machine in a laboratory and decided to use it to transport flavours from all over the world to bring diners the Trip of their life! This concept was infused in every aspect of the restaurant, from the mascot-themed logo, the menu, the space and the overall visual language of the brand.
Project Role: Concept creation, Art Direction
Team: Maia Design (Interior); Sruthi Das, Gaurav Hablani, Prateek Shankar (Illustration Much)
Photography: Ian Crasta (Illustration Much)
Worked on: Brand Name and Tagline, Logo, Mascot, Stationery, Website, Food Item Naming, All Menus, Interior Boards, Packaging, Signage, Brand Manual
Secondary characters, inspired by Reasons to Travel theme
Complimentary illustrations around the Secondary characters