Incotex Meets

Domus x Slowear Brands | Brand Awareness Campaign


Illustration

Slowear is an Italian brand of classy-yet-modern menswear that incorporates multiple sub-brands: Incotex (pants), Glanshirt (shirts), Montedoro (jackets), and Zanone ( winterwear). Slowear is also a symbol for the ‘Slow movement’ in Italy.

Note that this is a part of the MVBD curriculum at Domus Academy, Milan.During market research, we found that only one sub-brand (Incotex) was recognized belonging to the renowned Slowear brand. This lead to a sub-par name recognition for the other sub-brands. We decided to increase brand recognition across the brands through a campaign called "Incotex Meets"

Illustration
Illustration

Role:

Concept creation, Art Direction, Designer

Collaborators:

Carolina Soledade, Gunce Kozal, Sruthi Das

Category:

Brand Awareness Campaign 

Deliverables:

Posters, Microsite, Social media posts, Packaging, Window store display, Tags and Launch invitation

Campaign: Incotex Meets

A campaign pairing Incotex pants with the sub brands and present them as total looks to consumers. The Mix and Match style caters to the needs of the various seasons. The visual language takes on a symmetrical approach with bold dividing lines between various backgrounds to highlight the modern day gentleman's lifestyle choices.