Slowear is an Italian brand of classy-yet-modern menswear that incorporates multiple sub-brands: Incotex (pants), Glanshirt (shirts), Montedoro (jackets), and Zanone ( winterwear). Slowear is also a symbol for the ‘Slow movement’ in Italy.
Campaign: Incotex Meets
A campaign pairing Incotex pants with the sub brands and present them as total looks to consumers. The Mix and Match style caters to the needs of the various seasons. The visual language takes on a symmetrical approach with bold dividing lines between various backgrounds to highlight the modern day gentleman's lifestyle choices.