Slowear is an Italian brand of classy-yet-modern menswear that incorporates multiple sub-brands: Incotex (pants), Glanshirt (shirts), Montedoro (jackets), and Zanone ( winterwear). Slowear is also a symbol for the ‘Slow movement’ in Italy.
During market research, we found that only one sub-brand was recognized as belonging to the renowned Slowear brand, leading to sub-par name recognition for the other sub-brands. We decided to increase brand recognition across the brands through a campaign called "Incotex Meets"
Project Role: Concept creation, Art Direction, Designer
Team: Carolina Soledade, Gunce Kozal, Sruthi Das
Worked on: Color palette, Typography, Tagline creation, Campaign Creatives, Website mockup
Campaign Collateral: Posters, Microsite, Online social media posts, Packaging, Window store display, Tags and Launch invitation
A Domus Academy Project in association with Slowear